Tag Archives: blog

Write blogger because you must


I have just been watching a YouTube video uploaded seven years ago. It is a speech by Toni Morrison as she accepted her award for Literary Services at the PEN Awards presentations in 2008.

Her words struck me as so prophetic and even now, almost a decade later, the message to bloggers, fiction writers, playwrights and poets is as an urgent reminder to not stop writing.

Action is in the word

Toni Morrison has tackled major issues in her writing. In ‘A Mercy’ her theme is the issue of slavery and how some people can assume they have the right to exercise power over unwilling slaves.  Although her novels look at the issue from a black person’s point-of-view, the implications are more wide ranging: while any population seeks to dominate (enslave) another and force their will on them, we will never have peace.

You can see her Amazon Author page HERE.

The word and writers need protection

The message I took away from her PEN award acceptance speech is that authors/writers in any genre, who expose human experience, or name the as yet unnamed activity in the world are activists. They expose the unthinkable; they draw attention to the issues; they awaken people who are in a coma about reality. If you want to hear what she said watch the video below.

Toni Morrison accepts her 2008 PEN award.

So fellow bloggers and writers – keep writing and blogging; keep researching; keep telling your story. You are the key that others will use to dig deeper, to challenge the status quo, and seek a peaceful wise world.

Heather Sylvawood, Amazon Author.

Blogs can help establish your expertise

Serious marketers who want to sell products will tell you that you should write blogs to gain credibility as an expert in your field (or any field). Each blog you write should contain your keyword in the titles, captions and sprinkled liberally throughout the text.

How to redecorate and use social media to market it

That may be true because Google’s search algorithm is not based on how well you write but how many times you use a word that someone might search for. Google knows that finding potential audiences for their paying customers is what earns Google quadrillions. So anyone who uses keywords favoured by their paying customers, and searched on by the Searching Public, benefits.

Search engines rank on blog keywords

Internet marketers work on the principle of having many websites on many topics and are satisfied with lower sales on each in order to gain multiple sales in total.

Lots of keywords for a blog on real estate

The Marketers who tell you ‘this is how to do it’, have spent a lot of money working out how Google, and every other Search Engine, chooses how far up the results list to place websites when the Searching Public types in a word or phrase they want to find out about.

Internet marketers sell their knowledge

Once they have worked out how to place their product sales pages high up on the search results, the Marketers package their system to sell to you (another source of income). And part of that package is teaching you to create blogs that fit the keyword criteria.

You can use the principles of blogging as described above, but if you’re just plain interested in ‘writing’,  then blogs can help you develop your skills and develop a following, if you follow the blog layout rules. Use the keyword strategy to increase your readership.

Testing your writing with a blog

How to use color swatches for your redecoration projects

Suppose you know quite a bit about redecorating because you’ve done it several times on different rooms. To make sure you were successful you learned a lot from a wide variety of sources – a local community course, books, a night course, and websites. Friends have asked you for help when they saw what a great job you did.

Maybe you’ve decided that you’d like to share this knowledge and you want to write a book. You’ve got lots of before and after photos you could use.

But where do you start?

You start by blogging

The way to create your book is to blog about all the topics you can think of that you would expect to appear in a book about How to Redecorate without Tears.

Note: That I started the title of your ‘book’ with the words: ‘How to …’. This is a deliberate ploy because a large number of people start their search by typing in the words: ‘How to (and in this case) redecorate’. So already you have captured the first three words of a likely search made by people who want to find out how to redecorate.

The second part of your title will deal to the problem they think they will experience when redecorating – (or they may already have experienced a problem that caused them lots of tears). This is a ploy internet marketers use all the time, but we are now going to apply it to your blog.

How to title your blog

You can use your book title as the title of every blog you write on redecorating but add an extra word, e.g. How to redecorate bedrooms/bathrooms (etc) without tears, or: How to decorate with wallpaper (etc).

How to decorate a kitchen pantry

You break down every topic in your book into short pieces of writing about 600 to 800 words long (this piece is about 800 words). Once you have written a blog on all your topics you may find you have a good following of people who read your blog and they are the first people to market your completed book to.

Make sure you save all your blogs in folders with names of the topics. That way when you come to put your book together you will have topic folders for all the chapters.

About those blog keywords

Always put in pictures or illustrations in your blogs. For every image, add keywords for the title of your book in the description. You may be able to right-click on the image and type in the title in the text input box that appeals. How you do it will depend on the program you’re using. Hold your mouse over the images in this blog to see what I mean.

Gather some key words that people might search on. You can find them out using tools offered by Google and other search engines or keyword software you can purchase online. The use them throughout your text. You can edit some of them out of your final book text, but in your blog repetition is key.

Heather Sylvawood, Amazon Author

Why Don’t You Google It?

By Heather Sylvawood, Amazon Author

Everyone wants to emulate the power of Google. It’s not just a search engine – it’s a language modifier. It has given birth to a new verb (to google –to search the Internet). You might be using a different search engine to browse the ‘Net but you’ll be googling, regardless.


Googling is research at speed.  It’s also a method of linking to information that can so easily lead you down false paths. So be astute in your search. The information that you find in the first pages of Google research results are likely to be from the people who have “cracked” the Google analytic of the day and know how to push their message in front of your face.

Then, of course, there are the increasing number of paid adverts (‘sponsored’ is the euphemism).  The income has made Google founders rich. Even richer is Mark Elliot Zuckerberg (below) an American computer programmer, Internet entrepreneur, and one of five co-founders of the social networking website Facebook.

Google and Facebook give rich pickings

Like Google, Facebook is not far behind in its use as a search engine for information or connecting to people who might enjoy the same interests as you.  The information is not as easily uncovered as with Google, but each page, just like WriteGear, shares information found on the Internet, but it is already sifted for you.


How can you use Facebook for research?

If you want to expand your research on a topic, pick and keyword and search for like pages, follow them and then read and share what is most liked on their pages. Use your Facebook persona to share your own information and links as comments and you’ll start to get links back to your Facebook page and shares.

Check out the people who “Like” or Comment on your page. They’re likely to have similar interests and you’ll pick up links from them to research topics.

And if all else fails, why not hire a researcher from Fiverr.com? Look what you can get for a … fiver?


And there are many more willing people who earn extra income by giving value for money. So Google it, Facebook it or pay for it with a fiverr, anyway you look at it the Internet is the place where you can research anything.

By Heather Sylvawood, Amazon Author