Serious marketers who want to sell products will tell you that you should write blogs to gain credibility as an expert in your field (or any field). Each blog you write should contain your keyword in the titles, captions and sprinkled liberally throughout the text.
That may be true because Google’s search algorithm is not based on how well you write but how many times you use a word that someone might search for. Google knows that finding potential audiences for their paying customers is what earns Google quadrillions. So anyone who uses keywords favoured by their paying customers, and searched on by the Searching Public, benefits.
Search engines rank on blog keywords
Internet marketers work on the principle of having many websites on many topics and are satisfied with lower sales on each in order to gain multiple sales in total.
The Marketers who tell you ‘this is how to do it’, have spent a lot of money working out how Google, and every other Search Engine, chooses how far up the results list to place websites when the Searching Public types in a word or phrase they want to find out about.
Internet marketers sell their knowledge
Once they have worked out how to place their product sales pages high up on the search results, the Marketers package their system to sell to you (another source of income). And part of that package is teaching you to create blogs that fit the keyword criteria.
You can use the principles of blogging as described above, but if you’re just plain interested in ‘writing’, then blogs can help you develop your skills and develop a following, if you follow the blog layout rules. Use the keyword strategy to increase your readership.
Testing your writing with a blog
Suppose you know quite a bit about redecorating because you’ve done it several times on different rooms. To make sure you were successful you learned a lot from a wide variety of sources – a local community course, books, a night course, and websites. Friends have asked you for help when they saw what a great job you did.
Maybe you’ve decided that you’d like to share this knowledge and you want to write a book. You’ve got lots of before and after photos you could use.
But where do you start?
You start by blogging
The way to create your book is to blog about all the topics you can think of that you would expect to appear in a book about How to Redecorate without Tears.
Note: That I started the title of your ‘book’ with the words: ‘How to …’. This is a deliberate ploy because a large number of people start their search by typing in the words: ‘How to (and in this case) redecorate’. So already you have captured the first three words of a likely search made by people who want to find out how to redecorate.
The second part of your title will deal to the problem they think they will experience when redecorating – (or they may already have experienced a problem that caused them lots of tears). This is a ploy internet marketers use all the time, but we are now going to apply it to your blog.
How to title your blog
You can use your book title as the title of every blog you write on redecorating but add an extra word, e.g. How to redecorate bedrooms/bathrooms (etc) without tears, or: How to decorate with wallpaper (etc).
You break down every topic in your book into short pieces of writing about 600 to 800 words long (this piece is about 800 words). Once you have written a blog on all your topics you may find you have a good following of people who read your blog and they are the first people to market your completed book to.
Make sure you save all your blogs in folders with names of the topics. That way when you come to put your book together you will have topic folders for all the chapters.
About those blog keywords
Always put in pictures or illustrations in your blogs. For every image, add keywords for the title of your book in the description. You may be able to right-click on the image and type in the title in the text input box that appeals. How you do it will depend on the program you’re using. Hold your mouse over the images in this blog to see what I mean.
Gather some key words that people might search on. You can find them out using tools offered by Google and other search engines or keyword software you can purchase online. The use them throughout your text. You can edit some of them out of your final book text, but in your blog repetition is key.
Heather Sylvawood, Amazon Author